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Lifetime guarantee

As part of our commitment to being your jeweller for life, we offer a lifetime guarantee for diamonds 0.30 carats and above.

Sometimes, customers want to ‘trade-up’ their diamond. Particularly when buying an engagement ring couples can feel pressured to overspend on a diamond thinking they might not be happy with their purchase in a few years.

But with our lifetime guarantee, as your circumstances change over time, you have the option to exchange your diamond for a larger carat size.

We’re the only diamond retailer to offer a lifetime guarantee. Our two options in the lifetime guarantee include trade-in or buyback.


At any one time you can trade-in your diamond (0.30 carats and up) for another diamond of the same or greater value (excluding shipping and taxes). The value of your trade-in is the full price you paid for the diamond.

If the diamond is a round/brilliant diamond, you can exchange it for a round/brilliant diamond or any other shape. If the diamond is a fancy cut diamond (e.g., princess, pear), it must be exchanged for a diamond of the same shape.


Our buyback applies to diamonds between 0.30 and 3.00 carats with international certification (e.g., GIA, EGL etc.)

We will buy back the diamond at 80 per cent value of the original purchase price at any time (excluding shipping and taxes).